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#1 COLOMBIAN COMMUNITY PLATFORM  ·  100K+ PARCEROS  ·  12+ CITIES ACTIVATED  ·  2026 WORLD CUP IS COMING
#1 Colombian Community Platform · Est. 2018 · Atlanta, GA

CULTURE.
COMMUNITY.
CONTENT.

"For everyone who shares an affinity for Colombian culture." Building the global platform for the Colombian diaspora through events, content, and real connection.

Join the Movement See Our Events →
Parceros United community event
Who We Are

More Than a Brand,
A Movement

"Parcero" is Colombian slang for a trusted friend, someone who always has your back. Parceros United started as a digital community celebrating Colombian culture through content, events, and curated experiences.

Today we're the #1 trusted community platform for authentic Colombian and Latino cultural activations, working with global brands, football clubs, music labels, and sports organizations.

Our Story →
"Foster unity and belonging across the globe by connecting people who share a love for Colombian culture, and give Latin creatives the platform they deserve."
90K+Instagram Followers
4.8MMonthly IG Views
15K+In-Person Attendance
12+Cities Activated
30+Events Executed
El Parche

OUR EVENTS

All Events →
El Parche
Recurring · ATL · MIA · NYC
El Parche
DJ sets, live music, and Colombian culture all night. Reggaeton, cumbia, vallenato. Our flagship recurring event series.
Fiesta de Cuadra
Recurring · Block Party Series
Fiesta de Cuadra
1,500+ at our biggest block party. Vendors, food, live performances, and community. Street-level celebration at its best.
Copa América
Tournament Activations
Copa América
6,900+ across 4 cities in 2024. Banderazos, pregames, and after-parties with DJ Pope, Ryan Castro, and Rubigol.
Colombia Friendlies
International Friendlies
Colombia Friendlies
Wherever La Tricolor plays on U.S. soil, we show up. Fan activations, watch parties, and community takeovers at every stop.
Home Base
ATLANTA
Est. 2018 · HQ Market
Where Parceros United was born. Home of El Parche ATL, our flagship event series for the Colombian community in Georgia and the Southeast.
5.6%
NEW YORK
#1 Instagram Market
Our largest Instagram audience. Queens, Brooklyn, and the NJ corridor. The heart of the Colombian-American community on the East Coast.
4.5%
MIAMI
#2 Instagram Market
Largest Colombian metro population in the U.S. High-energy market and key hub for Parceros United events and brand activations.
Brand Partners & Collaborations

TRUSTED BY THE BEST

Global & Sports Brands
UMBRO PUMA DIRECTV HOUSTON ROCKETS WORLD SOCCER SHOP COPA90
Music, Media & Cultural
SONY MUSIC LATIN DISCOS FUENTES COPA90 MEDIA
Beverage & Lifestyle
AGUARDIENTE AMARILLO AGUARDIENTE ANTIOQUEÑO RON VIEJO DE CALDAS CLUB COLOMBIA
Football Clubs
DEPORTIVO CALI MIAMI FC
🏆   WE ARE THE #1 TRUSTED COMMUNITY PARTNER for authentic, community-driven activations proven across international, regional, and cultural brands.
The Big Picture

BUILT FOR 2026

The FIFA World Cup comes to the U.S. in 2026, with Colombia expected to qualify. Parceros United is positioning now to be the go-to platform for the Colombian community wherever Colombians are, not just where matches are played.

🥁
Banderazos
Send-off events at the team hotel, our signature community activation format
🎉
Fan Fests & After Parties
Pre and post-match parties in every host city, tied directly to matchdays
⚽
Futbolito + Celebrity
Pickup games and athlete/celebrity meet-and-greets for true community access
1.6M+Colombian Americans
16U.S. Host Cities
3.5B+Global Viewers
2026Our Biggest Year Yet
Get Early Access
Join the Movement

JOIN THE PARCHE

First access to events, exclusive drops, and community content. 90K+ Parceros worldwide and counting. No spam, ever.

¡Bienvenido! You're joining the #1 Colombian cultural platform. 🇨🇴

Follow the Movement
Instagram @parcerosunited ↗ TikTok @parcerosunited ↗ YouTube ↗ parceros.events ↗